1 day soon, kids won’t even know exactly what a video store is. All videos and movies is going to be downloaded, creating a trip to the video store an anachronism. Don’t laugh. Next time you ask a young child to roll down the windows, and they ask why people claim that, you’ll know very well what I mean. They’ll soon think exactly the same way about going to rent a movie.
The advantages for the customer are huge, especially in this day and age of high gas prices and terrible traffic. Who wants to drive anywhere to go obtain video content when it may simply be downloaded? A mouse click is so much more convenient. As more folks view their computer as the center of their entertainment system, the times of the video store are numbered. With the release of Microsoft’s Vista operating system, which includes tremendous integrated video and entertainment capabilities, the customer took another giant step toward adopting their computer as the center of their entertainment universe.
As millions of people purchased iPODs and to a smaller extent Microsoft Zunes for mobile video viewing, they have become accustom to presenting their content downloaded, in place of actually waiting for it to be delivered or driving to have it themselves. The 5th generation of the iPOD and the release of the Zune within the last quarter of 2006 have proved incredibly successful instagram video download. The release of the video-capable iPOD helped apple sell 14 million units in the 4th quarter of 2005 alone. The Zune has experienced somewhat slower sales, despite a bigger, brighter full-color screen and WiFi networking capability, two features which should have helped Microsoft close the gap with Apple.
Many of why the Zune has failed to sell on a par with the iPOD are due to Microsoft’s marketing technique for the player. For instance, even though Zune is available in many colors, Microsoft has didn’t adequately communicate this fact to the buying public. An additional reason behind the Zune’s slow sales has regarding Microsoft’s propensity to describe the Zune with marketing speak, as opposed to clearly trying to explain to consumers why they need one. Here’s Microsoft talking about the Zune: “It’s actually not a device. It’s an entrant into the new connected entertainment market for creating new shared and social experiences based around content” Huh???
In May of 2007, Microsoft tried to reverse their previous failure to capture the imagination of consumers with the introduction of the Halo 3 edition of the Zune. This special edition is packed with special Halo audio and video content, including Halo soundtracks, theatrical trailers, and a unique bout of Red vs Blue only available for the Zune. It’s also emblazoned with Halo 3 graphics. At press time, the Halo 3 edition of the Zune is just available at Game Stop.
There are fewer technical reasons why the Zune has didn’t topple the iPOD in the portable video player marketplace. Probably the main you have regarding their inexplicable decision to exclude a search wheel form the Zune’s feature set. Although it has a control that looks for all your world like a search wheel, it’s actually a 4-way cursor button, like on a TV remote control. A 4-way cursor isn’t just how many consumers want to manage their portable video players, so they have voted using their dollars in support of the iPOD. However, the Zune is really a fantastic player, and the quality is perfect for a small portable. For those consumers who’ve bought their units with this in your mind, they have the capacity to download and enjoy a number of videos, TV shows and movies on a good, portable platform.
The iPOD will allow the utilization of Apple’s AAC codec, MP3, Apple Lossless, AIF, or WAV formats for audio downloads. Video content is supported in H.264, which is also known as MPEG-4 part 10. This can be a standard for top quality, compressed video. The Zune uses, one guess here, Microsoft’s WMA and WMV formats for audio and video respectively. The Zune also supports H.264 for video and MP3 or AAC for audio. Both players will allow JPEG picture formats. There are many file format converters available for use with both players allow video in other formats and resolutions to be converted and optimized for storage and use with the portable players.