At the least 88% of prospective home buyers utilize the internet as an informative resource during their search (Realtor.com). With popular syndication sites such as realtor.com, trulia.com and zillow.com and social networking networks, consumers are able to proactively find properties on the own. It doesn’t stop at the computer. 63% of online searches cause a property walk-through.
What do these developments mean for real estate photography? The pressure is on. Agents need photography that sticks out and attracts the greatest decision makers, home buyers.
Your home buying process starts with the click of a mouse and can lead to the largest purchase of a lifetime. The initial, primary exterior photo is totally critical to the sale of a home. When working with property search engine websites, the buyer usually narrows the search criteria with elements such as price, location, amount of rooms and lot size, so their next click action is founded on photography. After simply clicking a certain listing, the next interior and additional exterior photographs need to validate the first click through decision and motivate the viewer to schedule a visit.
Real-estate photographers specialize in capturing and editing photographs that provide warm lighting and ascetically pleasing angles Virtual Furniture, leading to increased click through rates and home interest. In reality, 61% more clicks occur on houses captured by a property photographer, employing a DSLR camera verses a point-and-shoot as reported by Redfin.
Social media’s involvement in the industry keeps growing and it’s increasing the significance of real estate photography. In accordance with Realtor.com, 90.5% of Realtors use social networking to some extent. It’s proven that out of all the posting formats (photos, text, videos, links) on Facebook, photographs generate probably the most “likes” and by far probably the most “shares” as reported by socialmouths.com. Not only will good quality home photographs increase click through rates on traditional MLS and syndication websites, photographs posted on social networking networks with share-worthy appeal can spread virally. Social sites such as Instagram and Pinterest exist for photograph sharing. Agents and sellers should take advantage of these growing social support systems and make use of their photography investment by posting beautiful, unique and good quality home photos which will extend their audience reach.
The industry has quickly progressed online, and with this change, home listings are at the finger tips of buyers. On some websites, buyers can sort property results by amount of photographs available, proving that real estate photos are a significant aspect of their search. When search engines show numerous homes predicated on buyer criteria, photographs can win their attention. The significance of real estate photography is clear and it continues to get value with the digital evolution of the market.