Book marketing is harder than it looks. Last week, I was sitting in Barnes and Noble coffee house sipping on a Venti Frappachino and there is a gentleman there editing a fairly large manuscript. I inquired about his endeavors and he explained after 10-years he’d finally sat down and written a psychology book in regards to the mass media and our perceptions in society. As he explained his concept and premise, I really could see it absolutely was an intriguing concept, and that I would someday pay to learn such a book. Okay so, let’s talk because writing the book as hard as that’s – really is the easy part.
We found myself in a discussion about publishing, e-books and book marketing. He said he wasn’t at all worried about marketing, but was concerned about finding a decent publisher, he didn’t want to make an e-book, he wanted to be an writer of a real book, the old fashioned way; he wanted to earn it. Okay fine, but I was amazed by his ascertain that he had all of the marketing figured out. Why you ask? Well because no one I’ve ever met has ever explained that marketing a guide was easy.
Until you are a famous person, and willing to be on a guide tour or are a past president and will get onto CSPAN Book TV with only call, I’d say marketing a guide today is really a tough row to hoe. He explained that he had radio stations that will interview him and that was already lined up david hoffmeister. I didn’t have one’s heart to burst his bubble but, talk radio as effective as it may be – well, that’s still a hardcore way to offer books. Books on tape maybe, but physical books not much.
Now then, there is a good article posted on Springwise on July 17, 2013 titled; “Obtain a physical book, get the e-book for free – BitLit offers consumers companion digital versions of the physical books they’ve already bought,” which is a completely intriguing thought isn’t it? Yes, it is and Good marketing ideas here, also once you’ve the email address you are able to email advanced chapters of future books. It seems to me that physical books and e-books and even books on tap, DVD may go a long way to helping one another if the authors and book marketers are ready to mix-and-mingle the venues more often.
If you sell someone a real book, and they offer away their e-book download code to a pal, then that may help recommendations, and although you didn’t sell an additional hardcopy, you did win a new friend and influence a new soul. Please contemplate all of this and think on it.