Consumers have a number of options in regards to viewing movies at home. Two of the most popular are renting movies at the area video store and renting movies via an on the web service. An informal survey was recently conducted on a property electronics/entertainment site regarding the movie viewing habits of website visitors. The outcome pointed to a number of the misconceptions that also exist about online rental of DVDs by consumers which have not even tried the service.
Participants in the survey were asked a number of questions, including how often they watch movies at home, whether or not they rent movies online, and or even, why. Nearly 28% of these responding indicated that they rent movies online. Of the remainder, the most frequently cited basis for not using an online movie rental service was concern which centered across the perception that online movie rental could be more expensive than the area video store. When taking a look at several scenarios it becomes evident which method tends to be more affordable.
For people who indicated that they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the area video store would average around $7.40 whereas renting from Netflix for example, should they chose the master plan that has a control of 2 movies monthly, would run $5.99. After getting a video at the area store an individual could have overnight or maybe seven days to come back the movie but an on the web rental will allow them to help keep the movie for an unlimited period of time.
For anyone people who responded that they view 1-3 movies per week, the savings could be more significant. As an example, renting 8 movies monthly would run around $29.55 at the area store and as low as $14.99 online should they find the “2 out at the same time” plan or $17.99 for the “3 out at the same time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For people who responded that they view 4 movies per week (averaged out to 16 per month) the typical cost at the area store could be $59.04 while online rental could be $23.99 allowing an individual “4 out at the same time “.Renting through a service like Netflix generally doesn’t limit how many movies an individual views but rather, how many movies they could have out at any given time. Therefore rentals are pretty much unlimited with most of the plans.
The next most often cited basis for not utilizing online movie rental services was that the individual rented movies on the spur of the moment and did not plan ahead myflixers. Certainly renting movies online and receiving them through the mail wouldn’t allow you to definitely decide at 6:00 p.m. that they would like to see The Queen and receive it so that they can be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is 1 business day which would seem sufficient in many instances.
The continuing future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the option of watching movies instantly via a streaming service that’s now available for many movies. The service must be quicker than most download services as streaming allows viewing of the movie since it is streamed as opposed to waiting until download is complete. Although a complete transition from the current mail delivery system to a download kind of service will need time, it is clear that immediacy is only going to continue to improve. It would appear that other online movie rental services would follow suit in coming years in order to compete.
Consumers who’ve not been initiated into the online movie rental world also might be unaware of other benefits/features of such services.
* Greater selection- An average video store has 10,000 to 15,000 titles available whereas the Netflix online movie rental service has over 80,000. This would seem to eliminate the problem of consumers arriving at the store only to get that there is nothing there that they really want to see.
* You can find no fees linked to the delivery and return of DVD’s; and there is no visiting and from the store as movies are delivered to their door or to their home via streaming.
* Movie selection is assisted by user reviews through online programs like Netflix.
* Trials of online movie rental services are generally risk free as there are free trials available and no cancellation fees.
* You can find never any late fees nor restrictions on how long a video could be kept.
Misconceptions about online movie rental services seem to limit the participation of a significant amount of consumers. Online movie rental probably provides the services that many consumers want, even when they don’t really know it yet.