ACNielsen recently released a study that suggests that online gambling has increased by 40% before twelve months in the UK. Both online poker play and online casino gambling saw substantial increases throughout the last year.
Online gambling sites throughout the last year saw yet another 3.2 million British customers betting at their sites. Online poker sites also welcomed increasing amounts of British players. Party Poker saw a growth of 174% which translated to yet another 870,000 players at its site. Party Casino welcomed a growth of 360% of their player base throughout the last year.
Interestingly, online gambling in the UK is gaining popularity at a quicker rate than online social networking sites such as Facebook. While online gambling sites saw a growth of 3.2 million customers, online social media sites saw a growth of 2.2 million people.
Online gambling may be the hobby that is most rapidly on the rise in the UK. Neil Beston, communications director at Nielsen stated: domino228 “Online gambling has always been extremely popular among people over the age of 65 and in lower class society. Nevertheless, that profile is changing as a result of economic downturn.”
In fact, the report found that close to 50% of online gamblers earn a lot more than 36,092. 46% of most online gamblers are female players which may explain the fact that nearly all online gaming sites offer female-friendly features.
The ones that are in opposition to online gambling have expressed concern over the figures released by Nielsen, as they indicate that these sites are too easily accessible. Adrian Scarfe from GamCare commented: “Online casinos are 24/7 open and people can gamble at home. Young players and female gamblers are believed as the weak segments because of the not enough risk aversion. Additionally, people can gamble online while they are drunk without the control.”