I’m of the opinion that even with the advent of the Internet facilities, the amount of people who head to brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, “Buying something in-store is really a very special feeling. In fact, the less I pay for something, the more it is worth to me.”
First, shopping in-store has several functions. One of these simple may be the economic function, such as investing in a product. Shopping might also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs may also be met by this activity, like the significance of experience of information, or to fresh stimuli. Although, the Internet afford them the ability to conduct activities such as working and shopping without going to activity places, the concept of e-shopping has been limited to a specific category of goods and people. This has influenced people at certain time and energy to think whether to purchase online, or to purchase in-store.
Second, product characteristics affect e-shopping. The forms of products which are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as pizza. However, people prefer to purchase such items as clothes, furniture, and cosmetics in-store. Of the internet grocery shoppers, most would not buy meat, dairy produce, and other perishables online.
Third, e-shopping rates relatively low in comparison with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and ease of returning merchandise. Those who go for e-shopping take action only for saving time and having flexibility in shopping hours. Sandys Shopping Fun Moreover, shopping online deprives us of the chance to test these products to be able to see if their quality meets our standards. Shopping in stores gives us the chance to test these products at our own pace, in addition to ask for clarifications and details that only face-to-face interaction provides.
Fourth, people still see some value in going to the store. The great thing about going to a store to shop is that people get the chance to head out and be with people. Another thing, whenever we head to the store, we are able to buy what we wish and we are able to know very well what the store has. On the other hand, we will never know when stores may have something on-line, and they don’t obtain it for people immediately. It is rather a waste to attend for a product we wish than to attend the store and pick it up right away. Further, e-shopping is especially done by people in professional occupations and with high incomes.
Fifth, it is about trust. Many people simply don’t trust the thought of adding their credit card information online. Shopping on the internet means we will have to pay for our purchases via a charge card, a PayPal account or an E-Check. Not everybody is comfortable paying in this manner and due to that they may continue to shop in stores when they can shop online.