Google’s Larry Page has stepped up security measures as Google’s new CEO from the time Eric Schmidt stepped down in 2011. Google, probably the most trusted search engine on earth, is popular among users because it’s valuable for his or her users by showing them probably the most relevant search results when users are seeking something. By offering this type of great user experience, they possess a direct relationship using their users. When an individual wants to search an image or product, Google’s search algorithm “magically” compiles relevant search results. In a swiftly changing industry, 메이저놀이터 Google has managed to keep innovative. Users don’t always like the changes, however many grow to love them. When Google releases something that isn’t around par to user’s expectations or doesn’t work, they realize that it’s simple for users to attend their competition which is a click away. User’s have plenty of trust in Google using their searches and especially using their data in emails, documents, pictures, and accounts.
Google’s implementation of security features like two factor verification help improve the consumer experience by decreasing the likelihood of information and accounts being compromised. One way an individual may be verified using two factor authentication is by logging within their account employing their login credentials and at once a one-time password is sent for their cell phone to be entered into the internet site where access has been granted to verify them. This is a powerful solution to authenticate users because not merely do they choose their login credentials to login (using a login and password), they are sent a one-time password for their mobile device which let’s Google know they are who they say they are. The great thing about this two factor authentication method is that a lot of users always have their cell phone to them so verifying them doesn’t require the users to carry any additional hardware or software to install. Users should just have the ability to receive texts through their mobile devices and they could receive a one-time password that hackers and intruders won’t even have the ability to access even though their logins are compromised. With over 100 million users active on Google+ and over 3 billion searches on Google’s search engine daily, security is really a concern for users and implementing 2 step verification is a good way to ensure user’s information remains safe and Google can continue improving the experience for all of us with almost all their products and services.