Social networking sites are suddenly rising to the the top of Alexa ranked sites on the internet, in addition to blazing a steep trail through the stock market. So, what is inducing the sudden rise is both arenas? What’s causing their amazing success, and what sort of impact will their users have upon the economy? The reality of the questions is pretty simple, however the type and depth upon how they’ll affect our future and society as a whole is wholly a mystery. Among the main areas that will be suffering from these social network societies are charities, and the ratio of donations that will be provided for them through the e-commerce which occurs within social networking sites.
First and foremost, the success of a social network is due to the level of functionality that it provides to its users. From the dawn of the social network age, people have had simple desires and demands. Because of this fact, up until now, the success of a social network is dependent upon how many demands that it meets for its users, in addition to the caliber of the manner in which they meet these demands. Users want to generally meet new and interesting people, in addition to keep in touch with friends and family. However, they don’t wish to have traveling, or spend a lot of time and money through the process of accomplishing so. Social networking sites allow users to trade messages and comments with people near and far, in addition to to talk about pictures, videos, music, and to express their thoughts and emotions through this content and design of the profiles.
However, user needs and demands have evolved and developed over the years. As competition has grown within the social network industry, users have begun you may anticipate the newest and greatest features and functionality inside their social network. Many social network users have invested a lot of time each and every week with communicating using their friends, and are becoming accustomed to spending hrs online each and every day. That, with the fact that social support systems introduced advertising inside their sites, has allowed users to now become accustomed to the fact they can accomplish a lot more through a common social network in relation to being a consumer. Now, they can find amazing products and services through their social network, allowing them to buy a product or service without leaving their house, or their social network for that fact! Instead of experiencing to leave their social network to surf and shop for products, now then will get some truly amazing deals inside their social network.
Users are participating in purchasing products and services found within social network sites so much, a significant amount of earnings have been realized within some of the very successful social support systems on the internet. In a written report submitted by eMarketer in 2007, MySpace, still the most popular social network undoubtedly, was estimated to generate $525 million in U.S. advertising revenue. Facebook, a quick growing competitor of MySpace earned around $125 million, and both were projected to have significant advertising revenue growth over the coming years. Combined, MySpace and Facebook are projected to take into account 75% of social network advertising spending in 2008. Advertising revenue generated intercambio trafico within social support systems is a clear trend which indicates that more and more social network users are searching for products and services while they are utilizing their social networks.
Alongside advertising revenue being generated for the social support systems, a fresh opportunity presents itself for the charity community. Business owners and internet marketers, who wish to assist charities by donating a part of proceeds to charity from their earned advertising revenue, allows charities to also benefit from their new found successes. More and more internet marketers and businesses are beginning to realize they have the best ability to assist charities through what this means is, either on their own or through the efforts of the marketing and business opportunity representatives within the charity community. Thus, how many charity aware advertisers within social support systems are growing each and every day. At the start of 2007, within Facebook, the social network which put applications or widgets on the “social networking map”, had charity awareness applications numbering in the tens. Now, in 2008, you can find countless applications within Facebook which either raise charity awareness, allow users to donate directly to charity, or utilize online advertising for money-saving products which donate a part of proceeds to charity.
Without the final ingredient because of this success formula, charities would not have the ability to benefit from this ground breaking opportunity. The ultimate ingredient is social network user awareness. By educating the social network user community that there are advertising opportunities which benefit charities, either direct advertising or through applications and widgets, they’ll then are able to make a conscious decision to select these opportunities over others. Retail sales figures over the last ten years demonstrate a significant trend in relation to product affiliations to charities. Customers will purchase an excellent product which benefits a charity through the sale, over another quality product, as well as the exact same product, without charity affiliation. Through this same model, we could think that customers will be more likely to accomplish business through e-commerce sites which provide an excellent product or service online, saving the customer a visit to the store, but which also provides a portion of the proceeds to charity.
It’s truly essential that the social network community become aware of the opportunities, so they can seek them out. If your Facebook or MySpace users want to buy a product online, then it would require they search for advertising for that product inside their network. Then, it can also be imperative they choose advertised items which also donate a portion of the proceeds to charity. Advertisers that may offer this charity affiliation, plus a discount that the buyer cannot find somewhere else, can give users a double benefit from the e-commerce transaction, and will truly find success. Even though a lot of burden raising user awareness belongs to internet marketers, some of this user awareness burden lies on the charities themselves. Charities need to help make the online community aware of the social network opportunities by marketing them on their own websites. This can ensure maximum exposure towards these social network charity donation opportunities, in addition to the quantity of success that the charity community will find with one of these endeavors.
In the end, charity awareness will determine simply how much success that the charity community will find through social network advertising. By raising the charity awareness of the advertising community, there would have been a results of more advertisers looking to greatly help charities through their very own successes. By raising the charity awareness of the social network user community, more users will look for e-commerce opportunities inside their network that may benefit charities at the exact same time. Plus, by charities raising their very own awareness of advertisers and social networking applications which are donating proceeds to the charity community, they will have a way to assist them with marketing of the products and services, thus raising the consumer community’s awareness of the availability. If this charity awareness synergy is realized, it becomes quite apparent that the social network communities have the best potential to raise an immeasurable level of charitable donations through social network e-commerce and advertising revenue.