Google’s implementation of security features like two factor verification help improve the consumer experience by decreasing the likelihood of information and accounts being compromised. One way an individual may be verified using two factor authentication is by logging within their account employing their login credentials and at once a one-time password is sent for their cell phone to be entered into the internet site where access has been granted to verify them. This is a powerful solution to authenticate users because not merely do they choose their login credentials to login (using a login and password), they are sent a one-time password for their mobile device which let’s Google know they are who they say they are. The great thing about this two factor authentication method is that a lot of users always have their cell phone to them so verifying them doesn’t require the users to carry any additional hardware or software to install. Users should just have the ability to receive texts through their mobile devices and they could receive a one-time password that hackers and intruders won’t even have the ability to access even though their logins are compromised. With over 100 million users active on Google+ and over 3 billion searches on Google’s search engine daily, security is really a concern for users and implementing 2 step verification is a good way to ensure user’s information remains safe and Google can continue improving the experience for all of us with almost all their products and services.